The Coach's Fatal Error? Taking On The Executives and the Unassailable Leadership Tier

Tbecame clear Ruben Amorim could survive defeat by Grimsby. He weathered an important European final versus a particularly poor Spurs sides in living memory. He withstood losing at home against domestic rivals, a lowly league position, his rigid approach, squandering some of the club’s best homegrown talent, the 32% win rate, calling his team the poorest in Manchester United history. But there was a single opponent with whom the Portuguese coach was not permitted to engage. You come at the sporting director, and you best not miss.

Unfortunately, like many a Premiership right-back in Blackburn’s championship 1994-95 season, Amorim took on the executive and appears to have missed. Even the most distracted of readers can see the irony here: a manager who often railed his squad for losing individual battles crumbling when confronted by the white heat and formidable presence of a England's top division's most intimidating football executives.

In truth, this whole bruising episode seems to paint Jason Wilcox in a whole new light. It may have been easy, based on his nine months in a similar role at Southampton, to regard Jason Wilcox as little more than a functionary within the club's structure: a man who owed his position largely to his close relationship with his former boss a fellow executive as any demonstrable skill. How wrong everyone was. By masterfully outsmarting United’s feted head coach, as he outmanoeuvred the unfortunate a previous executive earlier, he has demonstrated as one of the sport’s true generals: a tactical intellect of which United’s mid-table rivals are now justifiably concerned.

The Strategic Conflict Over System & Ideology

For example, this was the director , after having been part of the leadership that appointed the 3-4-3 fundamentalist the coach originally, played a key role in attempting to convince Amorim to abandon his favored formation. Naturally, these entreaties were resisted. However, such directives hold greater authority when issued by a man of a man the unimpeachable soccer background of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.

Perhaps in time he might agree to outline his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, and with very good reason. The true intellectuals of this sport – men like Jason Wilcox – simply operate on a plane beyond our own mundane comprehension. Were he to speak, most likely we would perceive would be high-frequency signals and complex calculations. Desiring an explanation is not quite equivalent to being prepared to comprehend it.

The INEOS chief reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Supreme Authority Behind Command

But of course, by focusing our attention on Jason Wilcox we are obscuring the true genius behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his superior the billionaire owner, who privately has emphasized his preference for a four-man defense. According to reports, the owner has also proposed deploying the forward in a wing-back role. The owner is eager for United to adopt data science and metrics. Per reports, during a leadership summit early in his investment, he announced that United’s style to football “will be determined by this group”.

After all, Sir Jim is an expert in this technical football matters, drawing from his previous experience in petrochemicals and yachting. Most importantly he is immensely wealthy, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, simply better. Whom else could one trust to manage a strategic plan of cost-cutting, the construction of a new stadium that appears a lot like someone’s leftover knitting, the acquisition of a new striker?

The New Soccer Hierarchy: Executives Above Managers

This is a trend that is becoming prevalent at the elite levels of the game. For decades, clubs foolishly delegated major sporting choices to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once feasible for a young, innovative manager with a philosophy and drive to go into an organization and see their vision supported to fruition. Yet how many businesses have these guys established? How many large-scale layoffs have they managed? Far preferable to place the real power where it rightly belongs: the executive class, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to decide the tactics in the boardroom and appoint a coach who will adapt their offering accordingly. If coaches were once chefs, they are now more like Deliveroo drivers: not really creating the product, but still finally accountable if it arrives cold or leaks out to meet standards.

Nowadays, a coach's role is increasingly less about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead for a club they can do little to change. A coach at Chelsea takes a squad of very young players into Europe and secures two medium-sized trophies, and essentially is dismissed for talking. A manager at Celtic finds his standing damaged while the people who hired him continue to make errors indefinitely.

The Modern Corporate Football: Accountability Only for the Few

And perhaps in a small way this is simply corporate governance in action: the rise of a gilded overclass who are infallible, whose choices are always sacrosanct, whose mistakes can always be sacked away without explanation. Appoint the 3-4-3 coach only to fire him for playing too much that system. Bring in the process guy and then discard them for requiring excessive time. And above all be grateful; for the incremental season ticket price rises, for the latest summer signings, for the fact that the grownups – however well qualified – are in charge.

Mark Baker
Mark Baker

A digital media enthusiast with a passion for exploring the latest in streaming technology and content strategies.